One, Two, Three, Four, Five ... Just Five?
“Show me a family of readers, and I will show you the people who move the world.”
Every blogger is out there to build an audience; to create a family of readers. Each one wants to be known for what they blog about and intend to create a growing readership in the process.
Which brings us to - What is the best way for a blogger to get traffic to his or her blog? Should you hope that people stumble upon your blog naturally, or should you pay for the traffic that your blog receives? Let us take a look at the pros and cons of each strategy.
Paid Traffic Gets the Ball Rolling
If you are a new blogger, it could take weeks or months for your site to start getting steady traffic. For those who are using their blog to sell goods or to spread the word about a specific cause, it may be necessary to start getting eyeballs on your content right away.
Organic Traffic Is Free Money
On the other hand, organic traffic equals passive exposure and income. When someone finds your site organically, that person may be more likely to buy your product, share your content with friends or leave comments.
Where Can You Advertise?
Just about every social media platform has a native advertising system that you can take advantage of. For as little as $5 a day, you can advertise on Facebook, Twitter or LinkedIn. Tumblr also allows for sponsored posts. Content amplification services such as Outbrain or StumbleUpon Paid Discovery allow you to get started for as little as $10 a day.
Isn’t It Unethical to Pay for Traffic?
Perhaps it was in 2005. However, it is almost impossible to generate traffic with organic SEO alone. In fact, with the shift toward social media and more emphasis being placed on sharing content, it may be more effective to pay for the targeted traffic that you need. Oh, did I mention it was targeted? Yes, these days, you choose who sees your ads to ensure that you get an engaged visitor who is more likely to take action on your site.
Stay Tuned For Next Week….
Now that you know a little bit about how to get traffic for your site, I’ll show you how you can take advantage of the different monetization tools available to help bloggers turn a profit from their content.
Image Credit: Wrapup Pageviews by Country, by Jtmorgan at Wikimedia Commons
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Up Against a Blogging Block? Talk to Me!