Ways to Market Your Small Business:
The term 'small businesses' has a wide range of usage. It is applicable to the one-man show of mobile services, or a home-based business or to even small businesses like small retail, mom and pop stores. In view of creative marketing tips for small businesses, marketing strategies slightly vary one from the other. What is applicable for one, may not be feasibly for another, or it may be totally unnecessary. Hence, according to the type of small business in question, one or more of the following ways to market your small business may be considered.
Word of mouth:
When it comes to small businesses that cater to a specific locality, nothing gets around more effectively than news passed around from person to person. Create an awareness about the business. Make it known that you have set up a business and have 'A, B & C' services or products to offer.
While customer service is one of the most common tips offered, it is the kind of service that makes a difference. The customer service you offer should be such that the customer is not only impressed with the product or service, but also impressed with the business set-up. This tip when used with the first point can be most effective.
Newspaper inserts / Pamphlets:
When small businesses do not have extravagant budgets to create audio-visual advertisements that are displayed across the television channels or put up big billboards along the main roads, sending out advertising material in the form of newspaper inserts and pamphlets are an effective method of marketing a small business. Make sure the name of the business, along with address, contact phone number, email address and websites are mentioned along with the owner's name.
Social gatherings can be an apt place to set up an awareness of one's small business. Again, word of mouth plays an important part.
Complimentary services or products:
Customers love it when they are given additional free services or products. At times it doesn't have to be anything big, expensive or glamorous. Just the very act can bring back customers for more of the business.