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Website / Blog / Webinars:

In today's world, one cannot but be creative when marketing small businesses.  Websites and blogs, although having a common platform, can be created creatively that will make a lasting impression on the customer.  Make the most of website and blog opportunities.  Host webinars or videos about your product or service on your website.  This will make it relatively easy for your customers to know what your small business is all about.

Testimonials:

Along with blogs and websites, giving opportunities for customers to post their feedback on your business can be an effective way in marketing your small business.  Allow customers to share their happy and disappointing moments.  While happy moments bring in more customers, disappointments can be opportunities for business improvement.

Loyalty programs:

Most businesses today conduct loyalty programs for customers.  Since customers are the ones who bring in business, gratitude in the form of loyalty programs go a long way in retaining customers while attracting new. 

Host programs:

Contests like art, singing & cooking can create interest in one's business.  When customers become interactive with a business, the chances of them being long term benefactors to a business are high.  These programs may be conducted when business is dull.

Holiday season activities:

Make the most of the festive season with fanciful, colorful and interactive activities.  Sponsor one or more programs at fairs and public gatherings.  During this time, have banners put up in places which have the most traffic. 

While one might consider a business to be small and insignificant, there are many ways to creatively market a small business and make it a profitable income.  As many businesses as there are, such are the ways to creatively market them, as one's need differ from the other.  But all in all, keeping the above points in mind, one can have an effective set of creative marketing tips for their small business. 

Image Credit: nairabrains.com

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